Creative Entrepreneur, E-commerce, Designer
hello there and welcome
Creativity is part of my personality, and makes me tick! I've been able to grow into my role as a creative entrepreneur - in business, design, and marketing. I founded Breastmates Maternity, which grew into a trusted maternity brand that I ran for 20 years before selling in July 2024 (#resilient). I also run Creative Club classes to inspire others, and I do a little work in environmental engineering (#geek).
I have so much energy and passion to share, so I am branching out to new areas to utilize my experience in business. This simple website is to give you a snippet about what I've been working on, and perhaps we can work together....
My Hustles
Breastmates started as a small new-mum hobby, with one eco-friendly homemade product. I didn’t have any business experience or money, so I had to teach myself every aspect of running a business from the ground up. And it worked.
Fast forward 20 years and Breastmates grew into a premier motherhood brand that’s well-known throughout New Zealand and Australia. I was designing and overseeing production of my own clothing range and develop/commercialize other products, along with every other aspect of running the business. #SingleHanded
I’d built up a massive e-commerce website and huge social media community (45k Facebook, 120k Youtube) which reached women around the world. Along with a glowing reputation simply through providing excellent customer service & great products. I received some great press and won a few awards along the way too.
These are all skills that I am able to share as I move into a consultancy role.
Consulting
Digital marketing was the fundamental way I was able to create my business and continue for 20 years, as I had no shop presence and had to make a big footprint online with my website to represent my brand. Marketing has also been a way to be creative and a memorable brand through all the social media platforms, e-commerce, and video. I have built up a knowledge base through years of trial & error, and love sharing these skills into new industries, or to help you with resilience in this challenging economic climate.
Big or little!! Let's talk about your needs....
Content and Sales Strategies
Social Media Posts & Administrator Role to help with all the chores
Digital Marketing (and workflow automation for emails such as mailchimp)
Web Design Project Management
Customer Service Training to get you 5-star reviews
Product development (and liaising with factories)
References available on request. I work with exclusive industries, so clients are not competitive.
Creative Club
I came up with the concept for Creative Club after realizing that people were interested in my quirky, crafty ideas and that I could inspire others to Make.
For small groups of children, we get to be inventive, innovative, make stuff, craft with a bit of engineering for structural support, have fun, and have a chat at the same time. The children inspire my own creativity in return!
I also run evenings for groups of local women to socialize with a wine, and learn old-school crafts such as knitting, sewing, and crotchet. Also known as Stich'n'Bitch!
Engineering
I studied engineering at University and my early career has given me the basis for my analytical brain and project management skills. It surprises people when I tell them this, but to me it all seems related. Whether it was specifying a pump or a pair of pants, the process was surprisingly similar with my attention to detail. I do some contract work in the asset management sector these days.
Some of my Achievements (so far)
Sales & Marketing
Digital Communications
Product Design & Commercialisation
Website and E-Commerce Project Management
Creativity Classes
Get in touch and we can work out how to make this happen! You can hire me for a short time or a long time, minimum is 1 hour, and contracting-out like this could save you having to employee someone on your payroll.
I'm eager to get involved in different industries, so I can utilize my time and energy to help other businesses. Nothing too big or too small!!
Based in Cambridge, can travel and work remotely.
“We have watched Franny’s company grow from kitchen table to a fully-fledged business. Passion, customer centricity, an absolute commitment to quality and sheer hard work have contributed to Franny’s success. The experience and learnings Franny has gained in growing her business make her an ideal candidate to mentor other business owners.”
Keith Goddard | Commercial Manager | ASB Bank Limited
Send me a message!
Thank You
